Netflix has created its first role dedicated to the real money gaming (RMG) market, naming Ian Hunter to lead commercial partnerships with sports betting and gaming operators.
Hunter, a Snapchat alum, is based in London and spent the last eight years in sales and client relationship roles.
Before that, between 2017 and 2019, he led global digital marketing at The Stars Group, owner of PokerStars, now part of Flutter Entertainment.
The move is part of Netflix’s effort to grow in advertising beyond subscriptions.
Since launching the ad-supported plan at the end of 2022, the company has been expanding tools for advertisers.
At the May 2026 Upfront, it reported that this tier already has more than 250 million monthly active users globally.
In a LinkedIn post, Hunter said he accepted the challenge because of the company’s combination of live events, technology, and global audience.
The creation of the role confirms Netflix’s growing interest in advertising revenue from the betting sector, a segment that has been increasing investments in digital media and sports sponsorship globally.
“With the growth of live events, award-winning content, and a massively engaged audience, there’s enormous ambition across the whole team,” Ian said on his profile.
What this means for Brazilian operators
Hunter’s hiring is aimed, for now, at the European and North American markets, where advertising regulation is already more mature.
The move, however, reinforces the growing interest of major streaming platforms in the sports betting sector as an advertiser category, something operators licensed by SPA/MF should watch as a possible future step.