The court decisions stemming from the Virginia and Blaze case are expected to impact the betting sector, regardless of whether the partnership between the influencer and the bet continues.
The commercial split between them occurred on July 21. Weeks earlier, the courts had ordered the removal of betting advertisements after identifying irregularities.
According to the ongoing lawsuits filed by the Public Prosecutor’s Office of the Federal District and Territories (MPDFT), there was possible abusive advertising in the influencer’s posts about betting on Blaze on her social media.
Furthermore, the MPDFT argues that the commercial insertions were not properly flagged as advertising, creating a potential risk of collective harm to consumers.
Contract termination
The announcement of the contract termination was made by VF Digital, Virginia’s company. As stated in the brief note, “the decision was formalized observing the terms applicable to the contractual relationship” and the partnership was ended in accordance with regular procedure.
Until then, Virginia had been acting as one of Blaze’s influencers in the Brazilian market.
As revealed by Folha, the operator invested around R$330 million in advertising throughout 2025, with Virginia being part of the company’s strategy to acquire users on its platform.
No details were disclosed about the end of the partnership, such as contractual amounts or clauses applicable to either the company or the influencer.
However, the decision came shortly after the Federal District Court of Justice ordered the removal of videos and stories without clear indication of content sponsored by the bet in the Virginia and Blaze case.
Advertising or messages suggesting guaranteed winnings or extra income were also prohibited. It was also required that the content include warnings about the risks of gambling.
Compensation of around R$380 million
The focus of the MPDFT’s accusation in the Virginia and Blaze case is the allegation that the advertising was carried out in a misleading manner, without proper disclosure that it was sponsored content.
In one specific post, Virginia even praised goalkeeper Vozinha and stated that she herself would bet on Cabo Verde’s victory over Argentina.
For the Public Prosecutor’s Office of the Federal District, such practice could be mistaken for spontaneous content from the influencer on her social media, without sufficiently clarifying that it was paid content from Blaze.
In addition to ordering the removal and adjustment of the content, the lawsuit in the Virginia and Blaze case also includes a compensation claim of around R$380 million.
According to the agency, the amount is related to the losses suffered by bettors following the advertising influence that lacked proper warning and transparency messages.
Impact of the Virginia and Blaze case
The end of the commercial partnership between Blaze and Virginia does not nullify the public lawsuit filed by the MPDFT, but it may help the defense of those involved.
It is possible to argue that there was compliance with the injunctions requiring adjustment and removal of the content even before the contract was terminated.
On the other hand, the Public Prosecutor’s Office is seeking compensation for misleading advertising that led to real losses for consumers, and the courts may or may not order the payment.
In that case, both the company and the influencer could be required to bear the cost.
As for the gaming market, the Virginia and Blaze case has already prompted changes regarding betting advertisements and may still serve as a reference for similar situations in the future.
In addition to warnings about gambling risks and changes in how betting content is presented, greater discussion is also expected on the shared responsibility between betting companies and influencers.