Tottenham Hotspur has announced Betano, the online betting brand of Kaizen Gaming, as its new official partner for the 2026/2027 season. Following the end of the season, Betano will become the official betting partner of the English Premier League team in Europe and Latin America until 2029.
Under the signed agreement, the Betano brand will appear on the north London club’s training kits during the 2026/2027 season. The partnership will also allow Betano to advertise on the stadium’s billboards and big screens. Additionally, the betting company’s logo will have a presence in the post-match interview area.
Tottenham has said it will work with Betano to strengthen the bond with its partners and fans through unique experiences.
“From the start of discussions with Betano, it was clear that we share the same vision of what a modern sports partnership should look like: it must deliver unique experiences for fans while also having a positive impact beyond football, promoting awareness of responsible gambling,” highlighted Ryan Norys, Chief Revenue Officer of Tottenham Hotspur.
For his part, Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, added that “at Tottenham Hotspur and Kaizen Gaming, we are convinced that the strongest partnerships are capable of generating value far beyond brand visibility: they create better experiences for fans.”
“Tottenham is an ideal partner for our next phase of growth, as we continue our global expansion,” he emphasized.
It is worth remembering that, with the arrival of the 2026/2027 season, the English Premier League will stop displaying betting company logos on the front of jerseys. However, some clubs have found new ways to collaborate with companies in the sector to fill the gap left by these agreements.
Stake, for example, has modified its contract with Everton. Instead of ending the partnership, the operator and the Liverpool team have agreed that the betting brand’s logo will no longer be on the front of the jersey, but on the sleeve. Meanwhile, Bournemouth has replaced BJ88; and the company that holds the naming rights to its stadium, Vitality, will be featured on the front of its jersey.
On the other side of the Atlantic, Betano continues to establish itself as one of the leading online betting and casino companies. The operator keeps growing its market share in Latin America and gaining ground with new sports sponsorships. In April of this year, it signed an agreement with the Argentine Football Association (AFA) to become a sponsor of the Argentina National Team ahead of the 2026 FIFA World Cup. It also joined forces with FIFA to become an official sponsor of the tournament in Europe and South America.