Sportradar has announced a global partnership with Kalshi, considered the world’s largest prediction markets platform.
The deal positions the company as the official provider of sports data, odds, integrity solutions, and engagement tools for a segment that has been gaining ground in the United States and attracting the attention of the global betting industry.
For Carsten Koerl, CEO of Sportradar, prediction markets represent an important growth lever for the global sports ecosystem. According to him, the partnership with Kalshi expands the reach of the company’s data and services in a rapidly evolving segment and creates new opportunities for collaboration with market makers and other market participants.
“Prediction markets represent an important growth engine for the global sports ecosystem, and Sportradar is uniquely positioned to shape and drive this emerging sector,” said Koerl.
What the deal includes
According to Sportradar, the deal covers official data from leagues such as MLB, NHL, MLS, and UFC, as well as integrity monitoring and customer acquisition tools. The company will also be able to provide solutions for market makers and brokerages operating within Kalshi’s ecosystem.
Tarek Mansour, co-founder and CEO of Kalshi, highlighted that the partnership will allow the use of official sports league data to speed up contract settlement and improve the user experience.
“The breadth and depth of this partnership is what makes it so significant. We are using official league data to ensure faster settlement of operations, providing a better experience for customers,” said Mansour.
The partnership reinforces the institutionalization movement of prediction markets, which have been seeking greater regulatory legitimacy and technological infrastructure. For Sportradar, the deal represents an expansion beyond the traditional sports betting market, while for Kalshi it offers access to official data and advanced integrity systems.
In Brazil, Kalshi already operates through a partnership with XP, via the Clear platform, aimed at variable income investors.
What changes for Brazil?
Although prediction markets are not yet part of Brazilian betting regulations, the growth of this segment in the United States is being closely monitored by operators, regulators, and global suppliers. The entry of companies like Sportradar could accelerate discussions about new models of participation in sports and financial events within regulated markets.
The Brazilian scenario for prediction markets is more complex than it appears. Last April, the Ministry of Finance consolidated the understanding that prediction markets operate under the same logic as bets and are therefore subject to the same regulatory rigor, including website blocking and coordination with financial institutions to halt payment flows.
On the same date, the National Monetary Council (CMN) published a resolution prohibiting the offering of derivative contracts linked to sporting events, online games, and political, electoral, and cultural events, a ban that even extends to offers made abroad when targeted at the Brazilian public.
IBJR, which represents about 75% of the Brazilian betting market, went so far as to ask the Secretariat of Prizes and Bets (SPA) to classify prediction platforms as betting, arguing that they replicate the logic of sports betting with binary risk and uncertain outcomes.
In this context, the partnership between Sportradar and Kalshi, focused on the United States, finds in Brazil a market in regulatory limbo, where the model still seeks legal definition before it can operate openly.