The Argentine Football Association (AFA) has announced Kalshi, one of the world’s largest prediction markets, as an official sponsor for the FIFA World Cup 2026.
Genius Sports, AFA’s official data and streaming partner, will provide official sports data to Kalshi in order to support the creation and settlement of contracts related to sports prediction markets, based on the signed agreement.
In addition, Kalshi will take part in Genius Sports’ integrity information-sharing processes to strengthen market transparency.
According to AFA, the partnership with Kalshi “is the result of years of sustained work and reflects the trust that the world’s leading organizations place in our brand.”
Leandro Peterson, AFA’s Commercial and Marketing Director, has pointed out that “Kalshi is a leader in its category, and its decision to partner with AFA is a testament to the global strength our brand has built since 2017. Every new partnership of this caliber reinforces that the path we have charted for AFA’s international expansion is the right one.”
For his part, Adam Barrick, Kalshi’s Head of Sports Partnerships, has added: “At Kalshi, we are redefining how fans engage with live events, and this partnership represents a shared commitment to serving fans of the world’s most beautiful game during what is likely the most iconic moment this sport has to offer.”
The agreement comes at a key moment when prediction markets are under scrutiny from authorities. Recently, Spain opened a sanctioning proceeding against Polymarket and Kalshi. In Colombia, the regulatory body Coljuegos also ordered the blocking of these platforms, deeming them “illegal.” Meanwhile, the United States has proposed a series of rules to regulate them.