SOFTSWISS celebrated 17 years with two Formula 4 driving sessions at the Tor Poznań circuit in Poland, one for employees and another for business partners.
In addition to the individual sessions, teams competed in group challenges, including a blind driving test, a precision exercise, and a reaction test.
Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, comments: “Partnerships in this industry are built on trust, and trust grows fastest outside the boardroom.
“Putting our partners behind the wheel of a Formula 4 car gave them something no presentation or conference call ever could: a shared adrenaline rush and a story to tell.”
Natalia Perkowska, the company’s Head of Events and Corporate Travel, stated that the initiative also had an internal goal of strengthening culture among teams.
“Culture is shaped by the moments teams share, not just by policies. Watching colleagues cheering each other on in the pits said more about how we work together than any internal survey could.”
The company used the event to announce the Tech Race Summit, which takes place on September 10 in Warsaw. The gathering will bring together technology leaders, operators, and engineers to discuss infrastructure, cybersecurity, and AI adoption in the industry.
Confirmed speakers include Andrey Doronichev, former Google executive and founder of the AI company Optic, as well as engineering representatives from AWS, Oracle, Cloudflare, Fastly, and Plata. Tickets at current prices are available until August 15.
SOFTSWISS has been operating in the iGaming industry since 2009 and provides casino platforms, game aggregation, sports betting, and prediction markets.
The company says it supports more than 1,500 brands, with a team of more than 2,000 professionals distributed across Malta, Poland, and Georgia.