The online casino games giant Pragmatic Play is undergoing a transformation process, and has announced that it will discontinue sports betting, bingo, and virtual sports, following a strategic review of its operations.
The decision marks a shift from the strategy Pragmatic Play has implemented in recent years. According to staging-latam.next.io/, the company will focus its efforts on accelerating investment in the segments it leads.
“Following a strategic review, we have decided to focus on our market-leading verticals, particularly slots, live casino, crash, and RNG. These areas continue to demonstrate strong performance and represent Pragmatic Play’s main strategic focus in the long term,” a company spokesperson stated.
There will be a transition period during which Pragmatic Play will support its partners as they migrate to alternative platforms. “We are working closely with them with the aim of facilitating the transition,” they confirmed.
Sources consulted by staging-latam.next.io/ have indicated that Pragmatic Play had a prominent presence in all three segments, and that the decision is related to a shift in the company’s priorities going forward.
It is worth recalling that, during ICE, the provider’s Chief Revenue Officer, Mark Maislish, told iGaming Express that they planned to open two new live casino studios, highlighting the company’s ambitions in the segment.
This came after the opening of a live casino studio in Bogotá, Colombia, in October 2025.
According to staging-latam.next.io/, Pragmatic Play intends to continue investing in product innovation, studio expansion, localization, and growth in regulated markets.
Live casino remains a growth driver for the business, particularly in Latin American markets.