The Public Prosecutor’s Office of the Federal District and Territories (MPDFT) filed a public civil action against the betting site Blaze and influencer Virginia Fonseca over evidence of abusive advertising practices.
As reported by G1, complaints related to the blocking of deposits and accounts without well-founded reasons, along with a report containing more than 42,000 complaints, justified the opening of the case.
The case is being processed in the 7th Civil Court of Brasília, with the Prosecutor’s Office requesting urgency. The agency also requested collective moral damages compensation of R$120 million.
Evidence of abusive advertising and complaints
Among the points questioned by the MPDFT, abusive or misleading advertising stands out as central.
However, other aspects of content related to marketing campaigns are also targets of the lawsuit.
According to the institution, there was use of content that suggests spontaneity and encourages consumers to place specific bets, whether on the market or on the game’s outcome.
In this sense, there is also an allegation of exploiting the trust between influencers and followers, as occurred with Virginia’s advertising posts for Blaze on Instagram.
The impact of the case, as noted by Udo Seckelmann, head of Betting and Crypto at Bichara e Motta Advogados and a specialist in the sector, is expected to be significant.
“The lawsuit will also help define how the Judiciary will interpret the responsible advertising rules issued by the SPA/MF and Annex X of the CONAR Code, which established quite detailed parameters for betting campaigns,” explains Seckelmann.
Virginia’s post about the Argentina x Cape Verde game
One of the posts published by Virginia on Instagram is included in the DF Prosecutor’s Office lawsuit regarding abusive advertising.
During the 2026 World Cup match between Argentina and Cape Verde, Virginia posted a story saying she was confident in Cape Verde’s team, mentioned the team’s goalkeeper, Vozinha, and showed herself placing a bet on the team’s victory.
In addition, the post also included a Blaze link with the CTA “click here,” directing anyone who wanted to bet to the platform.
The central point of the complaint is not the bet itself, but the way the advertising was presented, as if it were the influencer’s personal opinion, without clearly identifying that the post was advertising.
According to the Prosecutor’s Office, Virginia could have received a percentage of the losses of bettors who were attracted by the campaign and bet through the affiliate link she shared.
What the law says about betting advertising
On July 9, the Ministry of Finance announced additional rules for betting advertising.
Next steps in the lawsuit
Even with the urgency request made by the MPDFT, it is still unclear how long the 7th Civil Court of Brasília will take to evaluate the request, which was filed on the 8th.
The next step, then, will be the evaluation of the requests submitted. If the urgency procedure is granted, the parties involved in the abusive advertising case, namely Blaze and Virginia, will be notified to comply with the determinations.
If denied, the DF Prosecutor’s Office may appeal. On the other hand, if proceeding normally, the case would go through stages such as summoning the defendants, presentation of defenses, the Prosecutor’s Office’s reply, and the production of evidence.
After these stages, the final phase would be the ruling and possible appeals.
However, the decision will not only affect the parties involved but will also harden the understanding of abusive advertising in the sector.
According to Seckelmann, a ruling favorable to the Prosecutor’s Office will make companies much more cautious in their advertising campaigns.
“Operators would tend to review contracts with influencers, strengthen prior content approval mechanisms, expand training, and establish stricter compliance controls,” Seckelmann considers.
In addition, he believes that influencers themselves would also start taking on “more detailed contractual obligations” regarding legal requirements.
Advertising oversight is expected to increase
Although it has not yet been defined, the process alerts the gaming sector in Brazil to the possible limits that may be implemented in the coming months on betting advertisements, especially in the use of influencers for campaigns.
The CazéTV case also reinforces the understanding that betting advertising could come under the spotlight of legislation and result in more specific and stricter rules.
Contract policies with influencers, commentators, and media figures may also be revised.
That is why, as Seckelmann believes, betting companies need to “invest in advertising compliance measures to manage legal and reputational risk.”
He believes that, in addition to prior review of betting advertising campaigns, companies will also have to create their own mechanisms to ensure that advertisements are made in accordance with the law.
“The greater the professionalization of these practices, the lower the likelihood of regulatory and legal challenges,” Seckelmann points out.