FA CHAI Gaming and Brazino777 announced a new business partnership for the Brazilian gaming market, aiming to increase player engagement and retention.
The announcement also marks the expansion of the online casino game provider in Brazil, as part of the company’s strategy to amplify its presence in Latin America.
The platform’s relevance and technical capability were decisive factors in closing the content agreement with Brazino777, as the developer explained in a statement.
“Brazino777 offers scale, reach, and operational depth, characteristics that are aligned with our long-term strategy for the region.”
Content with strong appeal and operational scale
As announced, the partnership between FA CHAI Gaming and Brazino777 comes at a time when game providers are seeking meaningful alliances.
This is explained by the choice of a large-scale operator like Brazino777. In turn, the betting site aims to further differentiate its platform by offering exclusive games and gamification.
“FA CHAI Gaming offers a wide variety of content and a well-defined design identity that meets the expectations of Brazilian players,” explained André Medeiros, Casino Product Manager and Country Manager at Brazino777.
Currently, the operator, which holds a license from the Secretariat of Prizes and Betting (SPA), offers more than 3,000 games and covers more than 25 sports modalities.
Large scale and differentiation
With the partnership, Brazino777 will further expand its content offering for players, in addition to having access to all the resources available from FA CHAI Gaming.
The provider goes beyond simply offering casino games, as it focuses on features such as player progression, achievement systems, and other aspects to increase retention and recurrence.
In Brazil, what unites FA CHAI Gaming and Brazino777 is the audience’s affinity for the developer’s games. The games offer dynamic matches, a more compact design, strong visual appeal, and a quality experience for mobile devices.
Some of the tools the company offers operators include:
- Player Achievement System;
- missions and challenges;
- long-term rewards;
- FA CHAI Card for transferring benefits between different games.
In addition, standout titles such as Gladiatriz de Roma, Lobo Rico Malvado, and Ovelha Alada da Fortuna will join Brazino777’s portfolio.
FA CHAI Gaming offers multiplatform support and a catalog of more than 70 titles developed in HTML5, allowing use on desktop and mobile devices.
After closing the partnership with Brazino777, the Asian iGaming game developer founded in 2019 continues its expansion in Latin America.
In early August, the game provider also announced another content distribution agreement with a company operating in the Brazilian market, Zeroum.
Therefore, the company continues to introduce new titles and discuss content localization strategies for Brazilian and Latin American operators.