The Ministry of Health launched, on Sunday (26), the National Campaign for the Prevention of Online Betting Harms, with content on TV, radio, and social media.
The launch coincides with the start of the Brazilian Championship and the holding of other major sporting events in the post-World Cup period, competitions that have online betting companies among their main sponsors.
The campaign warns of signs of problematic use, such as loss of control over time and money spent betting, recurring thoughts about gambling, and changes in behavior.
Specialized, confidential support is offered through the Meu SUS Digital app, in the “Miniapps” section, under the link “Problemas com jogos de apostas?” (“Problems with gambling?”).
The user answers a questionnaire and, in cases of moderate or high risk, is automatically referred to telehealth support. In other cases, the app provides guidance on services offered by the Psychosocial Care Network (RAPS).
In-person care may be available at Basic Health Units (UBS), with referral to Psychosocial Care Centers (Caps) when specialized care is needed.
The campaign continues measures adopted by the federal government throughout 2026. In January, the ministry published the National Guide to Addressing the Health Impacts of Online Betting, with guidelines on prevention, harm reduction, and care within the public health network.
Another tool currently in effect is the Centralized Self-Exclusion Platform, managed by the Ministry of Finance since December 2025, where individuals can request the voluntary blocking of their own CPF (taxpayer ID) across all platforms authorized in the country.
The measure cancels active accounts, prevents new sign-ups, and stops targeted advertising.
Alongside these health initiatives, the government has also restricted advertising in the sector: since July, federal regulations have prohibited associating betting companies with investment or personal achievement and have made risk warnings mandatory in advertising content.
The health campaign adds to a separate but complementary regulatory front. Since July 17, federal government regulations have already restricted advertising in the sector.
Betting companies are prohibited from associating their brands with investment or personal achievement, and warnings about the risks of betting have become mandatory in all advertising content.