Betano has announced the renewal of its main sponsorship with FC Porto, a team in the Primeira Liga of Portuguese football, until 2029. The company had maintained a commercial relationship with the club since 2021.
Under the new agreement, Betano will have presence on the front of the official match and training shirts of the first team and the B team, until the 2028/2029 season.
Likewise, for the first time the collaboration extends to FC Porto’s women’s team, and Betano will place its logo on the sleeve of their shirts. This “reflects a partnership that continues to grow in every direction”, as explained by the company.
José Pedro Pereira da Costa, member of the Executive Board and Chief Financial Officer of FC Porto, has stated that “FC Porto is stronger when its partners are too. This relationship, based on trust and commitment, has allowed both the club and our collaborators to grow. Betano has been a key partner in numerous important moments and we are very pleased to extend our partnership until 2029”.
He added that the collaboration with Betano goes beyond brand visibility, as the betting company has helped drive forward a series of club projects, such as Inzone, a space at the Estádio do Dragão designed for people with difficulty processing sensory information.
For his part, Julio Iglesias Hernando, commercial director of Kaizen Gaming, has stated: “This renewal reflects the solid trust we have built and our shared commitment to excellence, innovation, and creating memorable experiences for fans. We are especially proud to include FC Porto’s women’s team, supporting a new milestone in the club’s evolution”.
Betano thus strengthens its expansion in global sport, after having recently extended its collaboration with Aston Villa until 2029 and having become an official partner of Tottenham for the 2026/2027 season.