Betano, the online betting operator of Kaizen Gaming, has extended its agreement with English Premier League club Aston Villa for another three years. Betano was main partner and front-of-shirt sponsor for the Birmingham team from 2024 until mid-2026.
The announcement comes less than a month before the start of the 2026/27 season. Betano’s logo will no longer appear on the front of Aston Villa’s shirt and will be replaced by the “Visit Rwanda” slogan. This is because top-flight English football clubs agreed to remove betting advertising from the front of their kits.
Under the new agreement, Betano will be an official partner of Aston Villa until the end of the 2028/29 season and will display its logo on the left sleeve of the club’s shirt.
With this sponsorship, Betano continues to gain ground on some of the most important stages in world football. The betting operator was an official sponsor of the FIFA World Cup 2026 for Europe and South America. Earlier this month, it also signed a deal with another English Premier League club.
“Our first two years with Aston Villa have been extraordinary. It has been a privilege to stand alongside the team and its global fanbase during a period of success, which culminated in winning the UEFA Europa League. Beyond football, this is an organization that cares deeply about its community, and we are pleased to support them. This partnership has been built on shared values,” said Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
For his part, Francesco Calvo, Aston Villa’s President of Business Operations, added that “continuing this partnership with Kaizen Gaming is fantastic. Over the past two years, we have worked together on various initiatives and look forward to continuing to explore new avenues for growth.”
Betano is currently undergoing a period of full international expansion. On July 13, it obtained a license to offer betting in the newly regulated market of Alberta, Canada. The brand has had a presence in North America since 2022, after receiving authorization from the Alcohol and Gaming Commission of Ontario (AGCO).
It was also one of the first platforms to receive approval from authorities in Brazil, when the market launched in January 2025.
Today, it is one of the leading online betting operators in Latin America.