DraftKings shares rose 7.59% to 26.66 US dollars this Tuesday (June 9), after the company announced an increase in the operating metrics of its prediction platform.
The US sports betting giant revealed that its Predictions product generated an annualized consumer volume of 1.3 billion dollars in May 2026, 24% more than the previous month, while total annualized traded volume grew 34% month-on-month to 3.1 billion dollars.
The figures are a clear sign of DraftKings’ commitment to creating a single “superapp” that brings together sports betting, gaming, lottery, and prediction markets. This is part of a strategy the company presented at its investor day in March, which could represent gross revenues of between 55 billion and 80 billion dollars by 2030.
DraftKings does not want to be left behind in the battle to dominate the prediction markets, which have gained significant popularity in the United States and around the world in recent months, with Polymarket and Kalshi as the main players.
Offensive move
Jason Robins, CEO and co-founder of DraftKings, has stated that “we are not waiting for the opportunity to arrive, we are taking the initiative.”
He added: “We keep looking for new ways for customers to access and engage with the sports experiences that DraftKings offers across the country.”
The growth of Predictions is not an isolated event, but part of the solid performance of the core business.
“Predictions is already available on our app and, as a result, Predictions’ customer acquisition cost dropped 80% in April,” the executive noted.
“Our roadmap is clear and our execution is solid. We will aim to consolidate a leading position in the sports prediction market by the end of the year,” he explained.
DraftKings’ total revenue reached 1.65 billion dollars in the first quarter of 2026, a 16.8% increase year-over-year. The operator also recorded a 63.7% increase in adjusted Ebitda, to 167.9 million dollars, and a net profit of 21.1 million dollars, compared to a loss of 33.9 million dollars in the first quarter of 2025.