LIGA MX has announced a collaboration agreement with Polymarket, one of the world’s largest prediction markets. With this alliance, the platform becomes the official sponsor of the Mexican football league in the United States.
As the official and exclusive prediction markets partner in the United States, Polymarket will offer fans new ways to follow LIGA MX and its stars, aiming to boost engagement around the competition. This includes the 2026 Campeón de Campeones, which will be played between Cruz Azul and Toluca on Saturday, July 25.
Under the agreement, Genius Sports will also be in charge of providing official data and integrity services.
“The partnership with Polymarket represents an innovative opportunity to deepen the connection with fans through new digital experiences, in a market as important to the Mexican league as the United States, and within an environment of integrity and credibility,” said José Romano, commercial vice president of the Mexican Football Federation.
For his part, Ari Borod, President of Sports Business Development, added that “LIGA MX is one of the most followed leagues in the world. Genius Sports’ data and integrity infrastructure allows us to guarantee the transparency and reliability of all LIGA MX markets on Polymarket.”
In April, Polymarket signed a similar alliance with Spain’s LALIGA football for the United States and Canada. The prediction market platform also has agreements with other sports leagues such as MLB, NHL, UFC, and MLS.