Sportingbet has closed a master sponsorship deal with Vasco. The contract runs until the end of 2027, but may be extended until 2028. In total, the investment could reach R$165 million.
The betting house has already been featured on the Rio de Janeiro club’s jersey since the match against Mirassol on June 25, for the Brazilian Championship.
In addition, Sportingbet will also be present across Vasco’s professional teams, including women’s football, with the new jersey debuting in the match on August 1st, against Minas Brasília, in the Brasileirão.
Details of the Sportingbet and Vasco deal
Even without officially disclosing figures related to the master sponsorship, the contract between Sportingbet and Vasco could reach R$70 million in the first year.
For 2026, R$25 million is expected as a one-time payment, R$5 million for marketing, R$25 million based on commercial performance, and R$15 million in sports budget.
In 2027, the second year of the partnership, the total could reach R$95 million, not counting the value of a possible contract renewal in 2028.
A relevant aspect of the deal is the sale of Vasco’s SAF. Should there be a change in control of the company that manages the club’s football operations, both the club and Sportingbet may terminate the contract without paying a penalty.
New jersey and activations with fans
The new jersey, officially launched on June 25, already features the Sportingbet brand name on both the black and white uniforms.
Another of the main initiatives planned through Sportingbet’s master sponsorship with Vasco is the fan engagement program.
Vasco fans can take part in a challenge club on the Vasco and Sportingbet page to unlock benefits for the team. There is no need to place bets.
For example, in the first mission, the fan must name Vasco as their favorite team on the platform, and if the participation goal is reached, the club’s Training Center will receive upgrades.
“We want to create an unprecedented model for activating a master sponsorship, in which fan engagement directly contributes to structural improvements for the club,” explained Antonio Forjaz, Head of Latin America at Sportingbet.
Sportingbet’s entry after Betfair’s departure
The club’s jersey went without a sponsor for six months until Sportingbet’s arrival, and as João Vítor Assunção, Vasco’s Business and Marketing Director, believes, the partnership came at the right time.
“From the start, we understood that Sportingbet was the ideal brand for this moment. Beyond the strength and solidity of the brand, we found a company willing to build a consistent calendar alongside the club,” he noted.
Previously, Vasco was sponsored by Betfair. At the time, it was the club’s largest sponsorship, valued at R$115 million.
The contract ran from May 2024 to December 2025 and is among the largest commercial deals in Brazilian football.