Better Collective has announced the launch of Playbook, its artificial intelligence-powered betting solution, in Brazil.
The digital sports media group born in Denmark has explained that Playbook allows users to create personalized betting slips from sports content and access them through licensed betting platforms.
Playbook’s arrival in Brazil marks an important step for Better Collective, and comes after its official launch in the United States last September.
The solution will initially focus on football and will launch on X, Telegram and Discord.
Jesper Søgaard, co-founder and co-CEO of Better Collective, said that “this launch highlights our ambition to expand Playbook’s international footprint and position the solution as a key tool for users to engage and interact with sport in a smarter and more informed way.”
It is worth recalling that Better Collective signed an agreement in May of this year to expand its strategic alliance with X and drive the expansion of Playbook ahead of the 2026 FIFA World Cup in Mexico, the United States and Canada.