The Instituto Brasileiro de Jogo Responsável (IBJR) announced the appointment of Carlos Lima as its new executive president, a leadership change that comes at a decisive moment for the consolidation of Brazil’s regulated betting and online gaming market.
Lima takes over the position previously held by Andre Gelfi, co-founder of the entity, who will continue to serve as a Board member and director of the institute.
With experience in government relations, public policy, and institutional affairs, the new president will be tasked with strengthening IBJR’s dialogue with the Federal Government, the National Congress, regulatory bodies, and other industry stakeholders.
The appointment comes amid industry efforts to consolidate Brazil’s regulated environment, expand consumer protection, and combat the activity of illegal operators.
Commenting on his arrival at the institute, Lima noted that the market’s maturation depends on transparency, governance, and legal certainty.
According to him, regulation is essential to differentiate authorized companies from clandestine platforms operating outside the rules established in the country.
The executive also emphasized that strengthening the regulated market contributes to attracting investment, generating jobs, and increasing tax revenue, in addition to offering bettors greater assurances through responsible gaming policies and compliance mechanisms.
“The regulated environment is the main tool for ensuring consumer protection, the integrity of the activity, and the sustainable development of the sector,” he stated.
IBJR’s role
Founded to promote a safe betting market aligned with international best practices, IBJR brings together some of the country’s leading licensed operators and has been active on issues related to industry integrity, consumer protection, and the fight against the illegal market.
Regarding the transition, Gelfi stated that the institute is entering a new phase of institutional strengthening and highlighted Lima’s experience in governance, regulation, and institutional relations. As co-founder of the entity, he will continue contributing to IBJR’s activities through his role on the Board.