The new SP lottery, DáSorte Loteria, went live with its digital platform and app available for download on July 1st.
Managed by a consortium formed by the US companies Brightstar Lottery and Scientific Games, the lottery is only available in the state of São Paulo and, in addition to its online presence, will also have up to 31 physical stores and more than 11,000 points of sale.
The contract is valid for 15 years after payment of the concession fee of R$526.5 million, and provides for investments of R$333 million.
The operation of the lottery is expected to generate up to R$3.4 billion in revenue for public coffers during the period, according to government estimates.
Launch with .bet domain
Initially, the platform’s launch took place under the domain dasorteloteria.bet, as reported by Folha.
Subsequently, DaSorte Loteria was notified by the São Paulo State Public Services Regulatory Agency (Arsesp), since the .bet in the platform’s address referenced fixed-odds betting, which is prohibited under the concession.
In a statement, Arsesp clarified that the contract for the SP lottery distinguishes DáSorte from betting operations known as “bets” and prohibits the offering of games not regulated by law, such as bingo, casino, slot machines, and the “jogo do bicho” (animal game).
After the notification, the concessionaire responsible for the lottery explained that the domain change had already been planned, as revealed by Folha.
In testing, lottery features games similar to slot machines
The company also emphasized that it does not offer online slot machines, although both the design and the description of the titles offered are similar to this type of game.
One example is the game Super Estrela Multiplicadora, described as a “fast-paced 8×6 combination game” in which, to win, you need to combine 4 or more symbols.
In the description, it is also possible to see other references to online slot machines, such as “Multipliers boost any win” and “Bonus Reveals, with guaranteed winning plays.”
According to SPI Concession Contract No. 01/2026, only specific prediction games, sports prediction, numerical prediction, instant lottery, and passive lottery are permitted.
So far, however, the offering on the SP lottery’s website consists only of instant digital games, such as scratch cards, wheels of fortune, and minigames with immediate prizes.
As indicated by Arsesp, the agency that oversees the operation of the SP lottery, the return to players averages 60%.
History of the SP lottery concession
Although only launched now, the process for creating the SP lottery began in July 2024, when a public notice was published to grant the operation of lotteries through the state government’s Secretariat of Investment Partnerships (SPI).
Two groups submitted proposals, and the Consórcio Aposta Vencedora (SAV Participações and AX4B Sistemas), chaired by former Jair Bolsonaro secretary Alexandre Manoel da Silva, was the winner.
However, the group did not make the concession payment within the specified deadline and was therefore disqualified.
As a result, in January of this year, the government ended up signing the contract with Consórcio SP Loterias, formed by Brightstar Lottery and Scientific Games.
And, on July 1st, the launch of the SP lottery took place during the Dá Sorte Open Connect event, which was attended by representatives from Brightstar Lottery and Scientific Games, as well as the São Paulo state government.