iGaming technology provider bets on modular platform and local team to attract operators in the Brazilian market, but has yet to disclose figures on the strategy’s impact.
iGaming technology provider Comtrade Gaming has been expanding its presence in Brazil since obtaining certification to distribute CG Games content in the country in September 2025.
The Slovenian company also closed a partnership with operator Betaki, which migrated to its iCore platform, and received the Best International Market Debut in Brazil award at the SiGMA Awards South America 2026, held in April during SiGMA São Paulo, the second consecutive year Comtrade exhibited at the event.
In an interview, Marcello Reis, head of sales Latam at Comtrade Gaming, said the company’s strategy in the country rests on three pillars: the platform’s modular architecture, regulatory certifications (GLI and CG Games), and a Portuguese-speaking support team.
Modular architecture
Reis says the iCore platform allows operators to contract only the modules they need, CRM, bonusing, payments, loyalty, business intelligence, gamification or player engagement, instead of a closed package.
“Instead of forcing operators into a fixed platform, we allow them to implement only the necessary modules and add new features as market requirements change,” he states.
For the executive, this flexibility is especially relevant in Brazil because the sector’s regulation and operating models are still undergoing transformation.
He describes the approach as “vendor lock-in free,” a model that, according to him, allows operators to combine third-party solutions without needing to switch their main platform.
“This means Brazilian operators can launch new features, comply with regulatory updates, integrate new suppliers and differentiate the player experience without replacing their main platform,” he says.
Reis adds that frequent platform releases and dedicated development teams give operators the market entry speed he considers necessary in a rapidly changing environment like Brazil’s.
CRM and gamification included
The platform also includes CRM and gamification tools at no additional cost. According to Reis, the model targets smaller operators competing with brands already established in the country: “We give new operators access to capabilities that were traditionally available only to larger brands, with more robust technology budgets.
“They can launch operations with sophisticated engagement, loyalty and retention tools from day one, without the cost and complexity of integrating multiple third-party solutions.”
For the executive, this allows operators to focus investment on growing the business, rather than on expanding their own technology stack.
Regarding the CG Games content certification, obtained in September 2025, Reis says the focus has shifted to combining “proven international hits with content and experiences tailored to local players’ preferences,” helping operators maximize acquisition and retention.
According to him, the certification allows operators on regulated platforms to offer content that complies with the standards while using CRM and gamification to personalize promotions and create localized engagement campaigns, factors that, in the executive’s assessment, “can be as important for success as the games’ content itself.”
GLI Certification
The GLI certification, obtained in early 2025, is described by Reis as a significant milestone for building trust in a regulated market:
“In a regulated market like Brazil, trust is essential, both for regulators and for operators and players.
“Obtaining GLI certification gives operators the assurance that they are deploying technology that has been independently tested and certified according to rigorous requirements.”
For the executive, the certification also has a direct commercial effect: “From a compliance standpoint, certification helps speed up market entry and supports operators in meeting their regulatory obligations. From a business standpoint, it reinforces trust in the platform and in the games offered.”
According to Reis, as the Brazilian market matures, having certified technology ceases to be just a regulatory requirement and becomes a foundation for sustainable growth.
Support in Portuguese
Reis also highlights the formation of Portuguese-language support teams to reduce communication barriers in the onboarding of local operators.
According to him, this “speeds up onboarding, integration, training, and day-to-day operations” and helps operators navigate regulatory requirements, technical implementations, and engagement strategies specific to the Brazilian market, resulting in a “more collaborative partnership” throughout the launch and growth phases.
Focus on retention
Asked about the profitability of partner operators, Reis stated that the company’s focus is on retention and business intelligence tools, not just player acquisition:
“In Brazil’s highly competitive market, profitability isn’t just about acquiring players, it’s about keeping them engaged.”
According to him, operators use platform data to “optimize marketing investments, improve retention, increase player lifetime value, and make faster business decisions,” reducing integration costs with multiple third-party systems.
Reis’s statements are in line with the current state of the sector in Brazil, marked by rising customer acquisition costs and growing regulatory pressure on betting advertising in the country.