In 2025, the revenue of licensed bets in Brazil totaled R$36.9 billion. This is what the data released by the Secretariat of Prizes and Bets (SPA) to Folha, through the Access to Information Law (LAI), indicates.
As indicated by SPA, the figures are partial, since the agency is still finalizing the report and data consolidation.
The amount takes into account deposits made by 25 million unique bettors throughout 2025, totaling R$220.6 billion in bets. Of this, R$183.7 billion was distributed as prizes and bonuses, deducted from the bets’ revenue.
Market size
The data released by SPA gives a sense of the size of the betting market in Brazil.
While bets revenue stood at R$36.9 billion, after deducting prize and bonus payments, the number of deposits made by Brazilians during the first year after regulation reached R$220.6 billion.
Even though these are not the final figures, the preliminary numbers already place Brazil among the largest regulated betting markets in the world and confirm previous estimates.
In 2024, the Central Bank itself indicated, at a time still pre-regulation, that betting sites received R$20.8 billion in deposits per month, with a 15% retention rate and an approximate annual GGR of R$37.5 billion.
Meanwhile, a more recent study by Comsefaz and the Celso Furtado International Center, presented in 2026, estimated that the sector moved R$350.97 billion in Pix transfers in 2025.
In this scenario, the estimated GGR value would be R$62.5 billion, 69% higher than what SPA has now preliminarily indicated.
For experts in the sector, the difference could be attributed to the revenue of illegal bets operating without SPA authorization.
Bettor base
Still according to SPA, 25 million Brazilians placed at least one bet in 2025, with an average of 9.25 million active bettors per month.
Looking at deposits month by month, it’s possible to see that the period with the highest betting volume occurred in October, when total deposits reached over R$21 billion.
The months of November and December also recorded the highest deposit volumes, which may have been driven by the calendar of popular sporting events in Brazil.
The final of the Brazilian Championship, as well as decisive stages of the Libertadores and Sul-Americana, take place during the period when the highest number of deposits was recorded.
Bets revenue in Brazil vs. other countries
When compared to the bets revenue of other countries, Brazil already ranks among the largest markets in the gaming sector, although it is still far from countries like the United States, the United Kingdom, and Italy.
For example, in the United States betting revenue reached US$78.8 billion, making the country the industry leader, even with many states still unregulated.
In the United Kingdom, bets revenue reached between US$22 and US$23 billion in GGY (Gross Gambling Yield).
In other words, Brazil, just one year after regulating the betting sector, already represents 30% of the British market, one of the oldest and most consolidated in the world.
To put it into perspective, gambling legalization in the United Kingdom took place in 1960, with the online regulatory framework consolidated between 2005 and 2007.
In Brazil’s case, regulation only came into effect in January 2025 with the Bets Law (14.790/2023), but the R$36.9 billion revenue from authorized bets, combined with 25 million active bettors, indicates the rapid consolidation of the sector.
Even so, the betting industry in Brazil is expected to undergo changes related to responsible gambling and mechanisms to minimize gambling risks, as well as to expand the fight against illegal bets.