Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand, has acquired 100% of BETBR Loterias, operator of Apostou, B1BET and BRBET.
The deal has been led by HS Gaming Participações, a subsidiary of the Esportes da Sorte group. Under the agreement, the company has acquired the entirety of BETBR Loterias, until now controlled by LottoCapital, an operator that also manages lottery points of sale in Paraná. Once the transaction is completed, the group will take over management of the Apostou brand.
Brazil’s antitrust authority, CADE, has already been notified and the deal is subject to regulatory approvals.
M&A activity is expected to keep growing in the country as the market continues to mature. In just the first five months of 2026, the Government collected 5.89 billion reais (one billion euros) from online betting.
Grupo Esportes Gaming Brasil is also the owner of the Lottu and Onabet brands. In early 2024, before receiving the federal license from the Secretariat of Prizes and Betting (SPA) under the Ministry of Finance, the company acquired a majority stake in ST Soft Desenvolvimento de Programas de Computadores Ltda. This company owned another brand, also called Apostou, which had held Loterj accreditation since 2023.
In 2025, Grupo Esportes Gaming Brasil received the go-ahead from the SPA, following the entry into force of the regulation on January 1 of that year. Currently, two of its three brands rank among the country’s top 10 betting operators. According to Blask data for the first quarter of 2026, Esportes da Sorte ranks sixth, while Onabet sits in tenth place. Betano tops the list, followed by bet365.