Optimove, a company specializing in marketing solutions, has cut 10% of its workforce, amid what it describes as a significant strategic shift toward artificial intelligence.
This was confirmed by Optimove’s founder and CEO, Pini Yakuel, in a LinkedIn post. Yakuel said the cuts are part of the company’s strategic shift, which aims to adapt to the technological “new era.” However, he admitted that the decision was “painful.”
In the current scenario, according to Yakuel, companies will have to rethink much more than just their products.
“Artificial intelligence is transforming everything needed to build and run a great software company. It’s no longer enough to add AI features to a product. The strongest companies will be those capable of rethinking how they work, develop, make decisions, serve customers, and structure teams,” the executive noted.
Despite the layoffs, Yakuel has stated that the firm remains solid, both financially and in terms of its capacity for future growth.
He emphasized that “we are facing this environment from a position of strength and with a clear vision” and that the changes will help Optimove become “faster, more efficient, and more innovative.”
“We are going to lead in artificial intelligence, not only in terms of product, but also in how we operate, provide support, and help our partners face their challenges and seize the opportunities presented by this new stage,” Yakuel concluded.