Stake has announced the launch of its online casino and sportsbook in the province of Buenos Aires, Argentina, as part of its expansion in Latin America.
The operator has obtained a license from the Instituto Provincial de Loterías y Casinos (IPLyC) to offer its services through the stake.bet.ar platform in one of Argentina’s most important jurisdictions, with a population of more than 17 million inhabitants.
Stake’s arrival in the province of Buenos Aires, the country’s economic and production powerhouse, comes after its recent entry into Mexico, and is part of the operator’s regional expansion strategy.
According to Stake, the stake.bet.ar platform will offer users a product optimized for mobile devices and gambling content tailored to the local market.
The company has experienced strong growth over the past 18 months. It received authorization to operate in Brazil, following the entry into force of the new regulatory framework in January 2025. It also expanded its presence in Colombia, Peru, and Mexico.
In Mexico, Stake operates through the stake.mx brand, under a permit structure regulated by SEGOB (Secretaría de Gobernación de México). It operates thanks to an agreement with Uno Capali, a company that holds a local license.
With the launch in Argentina, Stake aims to capitalize on the country’s passion for sport and make the most of mobile internet penetration in the country. It’s worth noting that the online casino and sportsbook is closely linked to the world of football and has signed on figures such as Sergio “Kun” Agüero, an Independiente legend and Manchester City’s all-time top scorer, as ambassadors.
Argentina, “a natural step” in Stake’s ambition
Diana Otálora, general manager of Stake for Latin America, stated that “Argentina is an important market for us and a natural step in our expansion in the region.” She highlighted the local sporting tradition, as well as the figures for digitally active consumers and Stake’s long-term potential.
“In recent years, we have continued to gain momentum in Latin America, and this launch reflects our ambition to establish Stake as the leading entertainment brand in the region,” Otálora added.